KEEP Eco Store

KEEP Eco Store is a retail and community space dedicated to sustainable goods, handmade objects and craft. The store also hosts workshops, meditation and other small-scale community events. Working from the client’s preference for a minimal linear illustration style, I developed a simple hand-based identity reflecting the handmade nature of the store. From this starting point, I built a broader visual system designed to give the small brand a distinctive and flexible voice. A restrained sans serif anchors the identity, contrasted with an expressive editorial serif used at exaggerated scale and across different weights. A soft, earthy palette, simple photography and a verbal system built around the idea of KEEP extended the identity across social content, communications and the physical store — allowing the brand to move between quiet and considered, bold and playful. The identity was intentionally created using freely available typefaces, keeping the system practical and accessible for an independent, budget-conscious business.

BRAND IDENTITY · ART DIRECTION · COPYWRITING · SOCIAL CONTENT