Temptress Brew Co

This initial concept direction was developed for a new range of powdered botanical drink blends. The existing logo was supplied, with the brief to create a label system across four blends, each with its own ingredients, purpose and character. I explored the ingredients and story behind each blend, developing a family of illustrations as the central visual language. Drawing on alchemical symbolism, crop circles and ideas of ritual, each illustration imagines the ingredients rising magically from the cup in the steam — transforming the everyday act of making a drink into a small ritual. The aim was to create something bold enough to stand out on shelf while retaining the slightly other-worldly quality of the products. A shared structure and illustrative language holds the range together, while colour and individual symbolism give each blend its own identity.