Down by Nature
Down by Nature is new clothing brand sitting within the Brazillian Jiu Jitsu (BJJ) market. This market is saturated with an aesthetic associated with fightwear and brash graphics. Down by Nature aims to bring a considered and more down to earth aesthetic to this world as it firmly believes there is a section of the BJJ community craving it. Down by Nature aims to reignite traditional Martial Arts roots into a practice that is increasingly being treated as a fighting sport. It's other main tenet, as the name suggests, is to inspire a connection to Nature. Down by Nature: "Are you Down?".
IDENTITY, BRANDING, COPY, DESIGN & TYPOGRAPHY, STRATEGY
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