T.Wilds

T.Wilds marked a new chapter for musician Tania Bowers, following many years of releasing and performing under the name Via Tania. The new identity needed to feel more defined and mature — strong and direct, with a subtle country inflection, while remaining flexible enough to accommodate the shifting character of her work. A bold, tall condensed wordmark became the anchor for the identity, its elongated proportions carrying a subtle reference to country and Western typography without becoming overtly nostalgic or genre-specific. Paired with an earthy but unexpected colour palette and a deliberately varied typographic language, the overall expression remained distinctly modern. The system was designed to move between strong graphic statements and photography while retaining a recognisable visual presence across digital platforms, social media and releases.

IDENTITY · ART DIRECTION · BRAND SYSTEM · TYPOGRAPHY · DIGITAL DESIGN